The EU's Digital Product Passport is coming faster than almost anyone in business realizes and it applies to companies everywhere, not just in Europe. Here's what it is, who it affects, and why 2026 is the year to stop ignoring it.

Imagine being able to scan a QR code on a pair of jeans and instantly seeing exactly where the cotton was grown, which factory stitched it, how much carbon it took to produce, whether the dyes were toxic, and what you should do with it when you're done wearing it. The entire life cycle. Not marketing copy. Not brand storytelling. Verified data. The actual story of that product, from raw material to your wardrobe.